Economic development is a critical conversation in any municipality. What the public perceives and discusses about the economic prospects of a community drives decisions about where they are going to live, work or visit.
The upcoming Communications Workshop at the offices of the Municipal Association of SC on October 29 is going to dig into this topic with a panel discussion of several municipal staff members from around the state talking about how they spread the word about their own economic development success stories. This is an area that came up in a social media panel discussion at the Municipal Association’s Annual Meeting in July, as described in this Uptown story. Numerous cities and towns in South Carolina have been able to boost stories about their ongoing economic development pushes through social media, sometimes even drawing attention to development trends before local media outlets really latch onto the story.
Another session at the Communications Workshop will cover the visual elements of communication — the techniques that local government communicators can use when creating photo or video content to make their messages more understandable and interesting to their audience. Every year, the Municipal Association employs visual language in the video series that accompanies all of the Achievement Award winners around the state.
One of the 2019 award winners, the City of Goose Creek, received its award for a project to create a new official branding for the city as well as an economic development communications campaign. Another session at the Communications Workshop will touch on this issue: “Branding and Marketing Your Town as a Destination for Visitors,” led by Kelly Barbrey of Experience Columbia SC.
The workshop is designed both for municipal public information officers as well as anyone else with a role in local government communications. Attendee space is limited, and the deadline to register is Friday, October 18 at 5 p.m. See registration information for the workshop.