Tuesday, February 24, 2015

Cities getting creative with engagement

Social media has completely changed the landscape for how city leaders are communicating with residents and business owners, as well as how they are promoting their city as a place to do business or visit.

The February issue of Uptown looks at several creative ways cities of all sizes are engaging people in new ways. 

Mount Pleasant successfully used Facebook, Twitter and Instagram in December to promote a variety of holiday activities, including letting parade viewers vote for the “best in show” float using social media. 

Using the hashtag #MPHolidayMagic, the town aggregated all of its holiday activities resulting in dozens of tweets, retweets, photos and videos of the festivities.

Woodruff’s city manager is using Facebook for weekly online chats that have been successful in reaching people directly since the city no longer has a local newspaper. 

In Clinton, the city manager posts his weekly report on his blog, while Greenwood’s frequently humorous Minute with the Mayor has driven thousands of viewers to the city’s calendar page.

Learn more about best practices for local officials using Facebook and get tips on creating a responsive design website to make it more mobile-friendly in this month’s Uptown.

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