Social media has completely changed the landscape for how city leaders are communicating with residents and business owners, as well as how they are promoting their city as a place to do business or visit.
The February issue of Uptown looks at several creative ways
cities of all sizes are engaging people in new ways.
Mount Pleasant
successfully used Facebook, Twitter and Instagram in December to promote a variety
of holiday activities, including letting parade viewers vote for the “best in
show” float using social media.
Using the hashtag #MPHolidayMagic, the town aggregated all of
its holiday activities resulting in dozens of tweets, retweets, photos and
videos of the festivities.
Woodruff’s city manager is using Facebook for weekly online chats that have been
successful in reaching people directly since the city no longer has a local newspaper.
In Clinton, the city manager posts his weekly report on his blog, while Greenwood’s frequently humorous
Minute with the Mayor has driven
thousands of viewers to the city’s calendar page.
Learn more about best
practices for local officials using Facebook and get tips on creating a responsive design website to make it more
mobile-friendly in this month’s Uptown.
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